Nursing Advancement Professionals (NAP) Conference

A networking and educational opportunity for alumni, development, marketing, and communications professionals; deans and directors; volunteer foundation and alumni board members.


Weather Update for Attendees - AACN's NAP Conference is still taking place March 22-24. See 10-Day Forecast

The annual Nursing Advancement Professionals (NAP) Conference is a networking and educational opportunity for advancement, development, marketing, and communications professionals; volunteer foundation and alumni board members; and deans and directors interested in learning more about how nursing schools can build their external relations programs.

Hotel Information

The Fairmont Washington, DC
2401 M Street, NW
Washington, DC 20037
Phone: 202-429-2400

  • The room rate starts at $289 single/double.
  • The cutoff date for reservations at the group rate is February 28, 2018.
  • For reservations, call the hotel at 800-441-1414 and request the group rate for AACN/Spring Annual Meeting. You may also place your reservation online.
  • The room block may fill before the deadline, so please make your reservation early.
    If/when the room block fills, AACN will post a list of alternative hotel on its website.

Sign up for Fairmont President's Club. Members of the Fairmont President's Club can enjoy complimentary high speed internet access in your guest room and free health club access along with other benefits. To sign up for Fairmont President's club go to When prompted for a "Hotel Invitation" select The Fairmont Washington, D.C. You will be issued an FPC number immediately. In order to take advantage of the complimentary services you must sign up for Fairmont President's Club prior to your arrival.

The group block at The Fairmont is now filled. An overflow block is available at The Westin Georgetown.

The Westin Georgetown (approximately 3 minutes away)
2350 M Street, NW
Washington, DC 20037

  • The room rate starts at $279 single/double.
  • The cutoff date for reservations at the group rate is March 9, 2018.
  • For reservations, call the hotel at 800-228-3000 and request the 2018 AACN Overflow Block.
  • Book online
  • The room block may fill before the deadline, so please make your reservation early.

If the online portal says no rooms are available for the dates selected [i.e., for days earlier/later than stated], book the days that are available. Then, contact Josephine Hatungimana by email at with the dates you need and she will adjust your reservation accordingly.

The following hotels are within walking distance of The Fairmont Washington and may have availability over the meeting dates:

Park Hyatt Washington (approximately 3 minutes)
1201 24th St NW
Washington, DC 20037

Embassy Suites Washington (approximately 5 minutes)
1250 22nd Street, NW
Washington, DC 20037

Best Western Georgetown Hotel and Suites (approximately 6 minutes)
1121 New Hampshire Avenue, NW
Washington, DC 20037


Reagan National Airport (DCA) is located approximately 15 minutes from The Fairmont Washington and is Metro accessible. The closest Metro station to the hotel is GWU/Foggy Bottom on the Orange/Blue line, 3 blocks from The Fairmont Washington. Taxi fare from Reagan National (DCA) is approximately $20 each way.

Dulles International Airport (IAD) is approximately 34 minutes from the hotel. Taxi fare from Dulles Airport (IAD) is approximately $71 each way.

Baltimore/Washington Airport (BWI) is approximately 45 minutes from the hotel.
Taxi fare from Baltimore/Washington Airport (BWI) is approximately $98 each way.

Shuttles are available through Super Shuttle at Shuttle fares: DCA (approximately $15 each way), IAD (approximately $30 each way), and BWI (approximately $38 each way).

Parking is available at $15.00/one hour, $20.00/one to two hours, $25.00/two to three hours, $35/all day or three to ten hours, and $51.00/after ten hours or overnight.

Above rates are subject to change.

Continuing Education Credit

The American Association of Colleges of Nursing is providing continuing education (CE) certificates online after the program.

Dietary and Special Needs

If you have any dietary restrictions (e.g., vegetarian, kosher, or gluten-free) or special needs, please email us prior to the event at

Contact Information

AACN Conference Team
655 K Street, NW, Suite 750
Washington, DC 20001
Phone: 202-463-6930

Thursday, March 22
Friday, March 23
Saturday, March 24

12:00 -1:00 p.m.
Conference Registration

1:00-1:30 p.m.
Welcome and Introduction

1:30-3:00 p.m.
Kickoff and Roundtables/Activity

3:00-3:15 p.m.

3:15-4:00 p.m.
Listening to our Prospect
Zen lesson for Success “Those who talk don’t know, and those who know don’t talk”. WHY listening is important; HOW to listen; ACTION based on listening (Synergies between donor and institutional needs - or - ADVANTAGES of NOT saying all you know) Speaker: G. Elizabeth Maxwell, Director of Development, East Carolina University

5:30 p.m.
Welcome Reception at the Fairmont

7:30-8:30 a.m.
Breakfast and Conference Registration

8:30-10:00 a.m.
Crafting a Story that Inspires
We all know about the power of a good story in fundraising, but why are they so powerful? What is it about the human brain and how it works that makes a story so critical to the decision-making process? You will learn about structuring and crafting your stories to create more engaging and emotionally compelling stories that will grab your donors and supporters. You'll also learn how to find stories and create compelling characters that your donors will fall in love with and want to support. Join us as we learn the fine art of create compelling stories that forward the mission of your organization.
Speaker: Lynne Wester, Donor Relations Guru

10:00-10:15 a.m.

10:15-11:45 a.m.
The Precious Prints Project: Engagement through Meaningful Work
Precious Prints comforts grieving families who have suffered the loss of a child by providing them with a sterling silver pendant bearing the fingerprint of their child. The project was developed at the University of Tennessee, Knoxville, College of Nursing in partnership with Precious Metal Prints, a local business. First launched at East Tennessee Children’s Hospital in January 2012, it has expanded to include all major health systems in Knox County. In response to a wide-range of inquiries from organizations interested in establishing a similar program, plans are in development to take The Precious Prints Project to a national level. In this moving session, the Dean of the UT College of Nursing shares how this remarkable project was developed and the meaningful impact it has had on alumni and the community.
Speaker: Victoria Niederhauser, DrPH, Dean & Professor, University of Tennessee-Knoxville College of Nursing

11:45 a.m.-1:00 p.m.
Luncheon and NAP Business Meeting Forum

1:00-2:30 p.m.
Social Media and Donor Relations: A Stratefgy for Success
this tool best fits into an overall donor relations strategy. The real value of social media, however, is in the genuine, authentic conversation that exists. Seeding and nurturing these online conversations, however, requires significant strategy and effort. Keeping up with the latest social networking rage is a challenge for even the most tech-savvy nonprofit, but recommending a social media strategy for your constituents to senior leadership is a whole other ball game. This session will help you navigate the world of social media (Facebook, LinkedIn, Twitter, etc.) and be able to translate its benefits to your leadership.
Speaker: Lynne Wester, Donor Relations Guru

2:30-2:45 p.m.

2:45-4:00 p.m.
Breakout Sessions

30 Ways to Engage Young Alumni
Speaker: Jeff Peery, Public Relations Manager, Brigham Young University

From Start to Finish
Speaker: Debby Powell, Development Director, University of Tennessee-Knoxville College of Nursing; Peggy Person, Senior Development Director, KU Endowment, University of Kansas

4:00-5:15 p.m.
Breakout Sessions

What needs to be changes/updated in marketing materials/collateral
Speaker: Marilyn McGhee, Public Relations Manager, Florida State University

Working with planned giving office; major gifts; working with your board
Speaker: Stephanie Zaino, Associate Director of Gift Planning, The University of North Carolina at Chapel Hill

Speaker: Reena Chandra Rajpal, Director of Development, University of Wisconsin-Madison

6:00 p.m.
Group Networking Dinners - Restaurants TBD

7:30-8:30 a.m.
Breakfast and Conference Registration

8:30-10:00 a.m.
How Alumni Become Engaged and Remain Involved
Speaker: Janzell Tutor, Manager of Alumni Relations and Special Events, University of Utah

10:00-10:15 a.m.

10:15-11:15 a.m.
Dean's Panel: Igniting Your Advisory Board
Hear from three academic deans about the value of creating and sustaining an active board.
Speakers: Victoria Neiderhauser, Dean, University of Tennessee-Knoxville; Janet Krejci, Dean, Marquette University; Doreen Harper, Dean, University of Alabama-Birmingham

11:15 a.m.-12:15 p.m.
Roundtable Discussions
The importance of developing and implementing a Strategic Messaging and Outreach Plan for a consistent, targeted, long-term marketing and communications effort.
Speakers: NAP Program Committee; Emily Kissel, Director of PR & External Affairs, University of Tennessee- Knoxville

12:15-1:30 p.m.
Lunch (on your own)

1:30-3:00 p.m.
Elevate Nurse's Voices through Media Training (Concurrent with Deans Annual Meeting)
By training nurse leaders and experts to be media-ready and promoting them to reporters and media outlets, you can both change the face of media and your organization's reputation. Leaders in nursing who work as change agents within health care systems are often called upon to speak with reporters or craft messages designed for various public relations strategies-social media, publications, and multimedia platforms. Media training for leadership in nursing and health care should be a core tool available at every school of nursing.
Speaker: Barbara Glickstein, MPH, MS, RN, Co-Director, Center for Health Policy and Media Engagement at George Washington University (possibly also Diana Mason, PhD, RN, FAAN, Co-Director, Center for Health Policy and Media Engagement at George Washington University)

Registration Fees

(Only one discount per person, per conference can be taken.)

  Early Bird
By February 22, 2018
After February 22, 2018
AACN Members    
NAP Network Members $419 $519
Non-Network Members (NAP) $449 $549
Additional Registration(s) from same institution $419 $519
*Applies to AACN Members only.    
AACN Non-Members $599 $699
Full-Time Students* $225 $275

* Full-time graduate students carrying 9 or more credit hours this semester may request a 50% discount. Submit your request together with verification of your full-time student status to

For payment related questions, please contact us at

Package pricing

Starting June 1, packaging pricing available.

Registration for NAP Conference and Spring Annual Meeting.

  Early Bird
By February 22, 2018
After February 22, 2018
AACN Members $848 $1048

* Applies to AACN Members only: If you plan on attending both the Spring Annual Meeting and the Nursing Advancement Professionals Conference, a conference package may be purchased (This reflects a $50 discount). Packages must be purchased separately.

Substitution, Cancellation, and Refund Policies

If you subsequently cannot attend this event, the following options are available:

1. You may substitute your registration to another individual within your organization. This must be done by contacting the AACN Conference Department via email at

2. If a substitution is not possible, your cancellation request must be received in writing and confirmed by AACN; otherwise, it cannot be honored. The following refund arrangements will then apply:

a. Cancellation requests received by March 9, 2018 will be refunded minus a $150 non-refundable administrative fee.
b. Cancellation requests received after March 9, 2018 will not be granted any refunds.
c. Refunds will not be given for no-shows.
d. No-show registrations with an open balance will be charged a $150 non-refundable administrative fee after the event.

Please note: Cancellations received fewer than 7 days prior to the conference start date will be reviewed and processed within two weeks after the last day of the conference.

AACN reserves the right to cancel this conference and any group activity that does not meet minimal group requirements. AACN assumes no responsibility for non-refundable airline tickets, hotel reservations, car rental, or other travel costs.

Location Information

The Fairmont
2401 M Street
Washington, DC 20037

Get directions

Continuing Education