AI Prompt Engineering for Improved Nursing Communication
June 04, 2025
12:00 PM - 1:00 PM (ET)
Presented by the Nursing Advancement Professionals (NAP) Leadership Network
Webinar Details
You have probably heard by now that AI is changing the way nursing schools connect with students, alumni, and donors—but how can you harness it effectively? In this interactive session, we’ll focus on AI prompt engineering, a game-changing skill that helps you generate clear, compelling, and impactful content with ease. Through hands-on demonstrations, you’ll learn how to craft better prompts to create engaging emails, social media posts, newsletters, and more—saving time while improving quality.
We’ll also explore visual generative AI, showcasing top tools for AI-generated images and video content, and how they can be used to enhance branding and storytelling. Plus, we’ll discuss AI-driven efficiency, showing how AI can help streamline repetitive tasks, personalize outreach, and boost productivity—allowing nursing schools to do more with fewer resources.
Whether you're new to AI or looking to refine your approach, this session will provide practical, real-world strategies to help you integrate AI into your communication efforts while keeping messaging authentic and impactful.
NOTE: This is an AACN Member only webinar.
Speakers
Speaker
Tricia Guerrero
Director of Marketing and Communications
School of Nursing and Health Science
University of San Diego Hahn
Tricia Guerrero is the Director of Marketing and Communications at the Hahn School of Nursing and Health Science at the University of San Diego, where she leads strategic initiatives to enhance brand awareness and engagement. With expertise in digital marketing, AI-driven content strategy, and brand development, she oversees campaigns, public relations, and multimedia storytelling to effectively communicate the school's mission and impact.
Tricia holds an MBA from the Knauss School of Business at USD and has a diverse background in healthcare management, brand strategy, and digital media production. Since joining the Hahn School of Nursing in 2020, she has leveraged business insights, emerging technologies, and AI tools to advance marketing efforts and strengthen connections with students, alumni, and the broader nursing community.
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Social Media Tips and Trends for 2024
January 16, 2024
12:00 PM - 1:00 PM (ET)
Webinar Details
This Nursing Advancement Professionals (NAP) Brown Bag offers attendees some tips for managing their nursing program's social media and share some trends to track in 2024. Whether you are new or experienced, watch this brown bag to start your NEW YEAR off right! This is open to ALL NAP members, not just those in communications. Everyone can benefit from Steve’s expert advice!
NOTE: This is an AACN Member only webinar.
This presentation was hosted by the Nursing Advancement Professionals (NAP) Leadership Network.
Speakers
Speaker
Steve Rudolph
Director of Marketing and Strategic Communications
University of Minnesota
Steve Rudolph is the Director of Strategic Communications at the University of Minnesota School of Nursing, where his goal is to connect the school and its stakeholders through authentic storytelling and compelling communications. He joined the School of Nursing from the Carlson School of Management where he led the creation of the business school’s external communications and ground-breaking digital and video content. Prior to higher education, he was a public relations executive known for providing sound and strategic counsel to clients, building, and protecting brands, and staging successful events and programs.
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Writing for Your Dean - A Nursing Advancement Professionals Presentation
September 26, 2023
12:00 PM - 1:00 PM (ET)
Webinar Details
Almost every development or communications professional in higher education has been tasked with writing for their dean, from fundraising emails and remarks for events to student communications and addressing issues. Capturing the voice of your school’s leader can be a daunting task, particularly for those new to the role or those learning how to work with a new dean. In this AACN National Advancement Professionals Brown Bag, experienced communicators discuss how they've learned to write for their deans and share tips that anyone can employ to better write for their institution's leader.
NOTE: This is an AACN Member only webinar.
This presentation was hosted by the Nursing Advancement Professionals (NAP) Leadership Network.
Speakers
Speakers
Jennifer Lollar
Executive Director, Strategic Marketing and Communications
University of Alabama at Birmingham
Jennifer Lollar is the Executive Director of Strategic Marketing and Communications for the University of Alabama at Birmingham (UAB) School of Nursing. She has been with UAB since 2001, starting in University Relations doing Media Relations first for the University side of campus and then from 2005 to 2013 for the health schools and medical center. She moved to the School of Nursing in 2013 and now leads an eight-member marketing and communications team that is responsible for all communications and marketing functions for the School of Nursing (except for media relations). Prior to joining UAB she was a general assignment and business reporter for newspapers in the Birmingham area.
Steve Rudolph
Director of Marketing and Strategic Communications
University of Minnesota
Steve Rudolph is the Director of Strategic Communications at the University of Minnesota School of Nursing, where his goal is to connect the school and its stakeholders through authentic storytelling and compelling communications. He joined the School of Nursing from the Carlson School of Management where he led the creation of the business school’s external communications and ground-breaking digital and video content. Prior to higher education, he was a public relations executive known for providing sound and strategic counsel to clients, building and protecting brands, and staging successful events and programs.